Post-privatization Age: Where is GOMO Heading Now?
August 1, 2017
At the Facebook F8 conference 2017, GOMO, for the first time, was announced to be the largest Facebook partner across the globe. That announcement conveys a message that GOMO was listed at the very top among international giants in terms of Facebook promotion budget in the year 2016.
Established in 2003, GOMO, whose original name was 3G Portal, was one of the pioneers that initiated the free-of-charge mode of mobile internet services. Later on, the company shifted its business from web portal services to mobile app development. In recent years, GO Launcher, GO Keyboard, GO Weather, Z Launcher and several other apps developed by GOMO have become an important part of the company’s product portfolio. GOMO the company, at the same time, has stepped across the country boarder and became one of the first Chinese internet companies that go international.
In 2013, GOMO became listed on NASDAQ (NASDAQ: GOMO) at the price of $11.22. Its privatization was completed in 2015, after which it stayed out of the public eye and expanded its overseas markets.
Robust Global Business
2016 can be viewed as a year that witnessed GOMO’s fastest development and 2017 is another new boost. Google Play is GOMO’s major international stage for its Android app release. According to App Annie 2016 Retrospective, GOMO ranked No. 9 on Worldwide IOS & Google Play app total download Rank.
(Data source: App Annie)
And it is the only Chinese company ranked on the Top 10 (No. 7) IOS & Google Play Total Download Rank in the US.
(Data source: App Annie)
In terms of Google Play, GOMO remained top 10 on the global overall download ranking for a long time in 2016. Meanwhile on the US Google Play ranks, except for in January and February during which time GOMO ranked No. 4, the company kept a long top 3 seat from March to December.
All-round Mobile Device Services
The excellent performance in the global market relies not only on GOMO promotion team but more importantly its quality products and the idea of consistently offering an all-round and first class mobile phone controlling experience to GOMO users.
Currently, GOMO has established its GO-series app portfolio composed of GO Launcher, GO Keyboard and several other core products, as well as ZERO-series app portfolio with Z Launcher as key product. GOMO specializes in utilities app and offers a comprehensive service experience from launchers, lock screen, SMS, camera to weather forecast, flashlight, storage clearer, phone security and etc. to Android devices users.
In addition, according to information from Google Play product pages, GOMO apps keep a record of quick updates once a week on average based on user feedbacks, bringing users even better service experience.
More Talents & New Business Mode
GOMO is a team of 500 global talents servicing 600 million global users. Such a high user-staff ratio is a result of high competence of GOMO talents. After the privatization, GOMO stressed great efforts in attracting high-end talents both in domestic China and across the world, facilitating teams like product management, R&D and designing. At the same time, GOMO has strengthened its bondage with major colleges and universities in China and lays great emphasis on campus recruitment to keep rejuvenating the team with fresh blood
Moreover, GOMO reformed its global business mode. It started by transforming its operation focus from commercial to user experience to develop more high-quality users and seek partnership with companies of global impact. Based on that, GOMO launched its comprehensive native ads mode, utilizing its global user database to realize precise targeting and personalized promotion services, breaking the traditional advertising pattern, integrating the commercial value of global users, and driving the change in high tech industry.